Our Founder

Danielle Willett

Danielle has led multi-million-dollar advertising campaigns for esteemed Fortune 500 companies, Public Corporations, and Global Creative Agencies, including the likes of BBDO NY, Hill Holliday, Macy’s, P&G/Gillette, Verizon, Four Seasons Hotels & Resorts, Toys”R”Us and Babies”R”Us.

In 2023, she joined Ad Net Zero, the Global trade association tasked with helping the Advertising industry to significantly decarbonize operations, and more importantly — evaluating the impact a campaign can have on the climate. 

Her unwavering passion and relentless focus in crafting strategies that unite people around a common good brought her to another non profit, Global Dignity, where she remains on the Board.