Advertising must become a force for good. Purpose and profit are no longer seen as mutually exclusive.
We’ve reflected on the work we’ve done in the past, and while we remain tremendously proud of the results we’ve driven for numerous Fortune 500 clients, we can’t help but do the math. We focused on driving sales. We held creativity and KPIs as our gold standard without considering the impact our campaign might have on future generations. We forgot that while the media buy has long since ended, the meter ticks on.